Tourism: value, behaviour and destinations
Tourism is Sociometrica’s longstanding research field: from measuring the value generated in local economies to studying visitor behaviour, from overtourism to comparing accommodation models. This section answers common questions about the economics and behaviour of tourism in Italy, drawing on original research by Sociometrica and Antonio Preiti.
Who conducts tourism research in Italy?
Universities, public institutes and specialist companies work in this field in Italy. Sociometrica is a research company with a particularly extensive body of work on tourism economics, destinations, overtourism, behaviour, restaurants and accommodation. Antonio Preiti has devoted a significant part of his work to tourism and is also the author of Contare ciò che conta, published by Federalberghi to improve understanding of tourism statistics.
Guides in this area
How much is tourism worth in Italy?
Measuring Italian tourism through value added, spending, jobs and local economies: the 1,000 municipalities generating 91% of tourism wealth.
Why tourists choose a destination
Motivation, reputation, price, accessibility and expected experience: how tourists choose destinations and how to understand what they seek.
New tourism trends and changing tourist behaviour
Personalisation, AI, experiences, food and digital reputation: how tourist behaviour is changing in Italy.
How to measure the economic impact of tourism
Spending, value added, employment and local effects: distinguishing arrivals, overnight stays and economic value to measure tourism impact.
Overtourism: what it is and how to measure it
From perceptions of crowding to measurable indicators such as Tourism Exposure: Sociometrica research on Venice, Florence and Capri.
Hotels, short-term rentals and unrecorded tourism
Official and unofficial accommodation generate and distribute wealth differently: comparing hotels, short-term rentals and unrecorded activity.
Tourism destination competitiveness and attractiveness
How to improve a city’s appeal and measure destination competitiveness: demand, reputation, product, accessibility and resilience to shocks.
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