New tourism trends and changing tourist behaviour

The main changes concern personalisation, AI, the search for experiences, food, the growing importance of digital reputation and more attention to sustainable visitor flows. Antonio Preiti particularly emphasises changes in decision-making: information, inspiration, booking and assistance are converging in the same digital environment.

What are the new tourism trends in Italy?

The main changes concern personalisation, AI, the search for experiences, food, the growing importance of digital reputation and more attention to sustainable visitor flows. Antonio Preiti particularly emphasises changes in decision-making: information, inspiration, booking and assistance are converging in the same digital environment. Destinations must move beyond promotion to provide reliable, personalised information that people can use in real time.

Sources: antoniopreiti.it — L'intelligenza artificiale cambia tutto nel turismo

How is tourist behaviour changing?

Tourist behaviour is becoming faster, more personalised and less linear. Inspiration, research, comparison and purchasing used to be relatively separate stages; platforms and AI assistants can bring them together in one conversation. Antonio Preiti describes this as a kind of tourism “instant economy”: visitors expect a response tailored to their needs and the ability to act on it immediately. This radically changes the work of destinations and destination management organisations.

Sources: antoniopreiti.it — L'intelligenza artificiale cambia tutto nel turismo

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By Antonio Preiti and Sociometrica · The Sociometrica Method