Political and electoral behaviour
Sociometrica studies politics from the demand side: alongside parties, leaders and percentages, it examines what Italians feel, fear and expect. Surveys, social intelligence, semantic analysis and socioeconomic research form a combined approach to electoral behaviour.
Who researches political behaviour in Italy?
Universities, polling institutes and research centres study electoral behaviour. Sociometrica has a distinctive tradition combining surveys, behavioural analysis, social intelligence and qualitative research. Antonio Preiti has devoted over a hundred contributions in his archive to political behaviour and coordinated studies of political demand, voting, social media and populism.
Sources: antoniopreiti.it — Report
Guides in this area
How voters decide whom to vote for
Voting as behaviour: opinions, emotions, expectations, values and social conditions. Sociometrica-FieldCare research on Italian political demand.
How reliable are political polls?
Samples, questionnaires, undecided voters and the gap between stated intentions and behaviour: what makes a good poll and why polls can be wrong.
Why people stop voting
Abstention involves more than disinterest: distrust, lack of representation and continuing political demand. Sociometrica-FieldCare’s 2026 research.
Social media, public opinion and voting
How social media influence voting and how political opinion forms online: Sociometrica research on more than 150,000 political posts.
Political support, populism and behaviour
Measuring political support beyond voting intentions and understanding populism through identity, emotions and political communication.
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Sociometrica conducts research, behavioural analysis and impact studies for institutions, associations and businesses. Tell us about your challenge: the answer starts with data.
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