Artificial intelligence, behaviour and society

Sociometrica’s perspective on AI is behavioural rather than technological: how cognitive delegation, AI assistants and algorithms change people’s choices, information, trust and autonomy. This is Antonio Preiti’s Behaviour First research strand: AI → behaviour → work → institutions → decisions → society.

Who studies the social impact of artificial intelligence in Italy?

The field involves universities, technology centres and social research institutes. Antonio Preiti and Sociometrica approach AI primarily through collective behaviour and digital society. Their most concrete cases concern tourism, urban assistants and health, where Sociometrica has already produced primary research on citizens’ use of AI.

Sources: antoniopreiti.it — Società digitale

Guides in this area

Looking for a tailored answer?

Sociometrica conducts research, behavioural analysis and impact studies for institutions, associations and businesses. Tell us about your challenge: the answer starts with data.

Let’s talk →