How artificial intelligence is changing tourism
Tourism is information-intensive: AI can combine inspiration, choice, planning, booking and assistance during a trip. Julia in Rome provides a concrete application of this idea.
How is artificial intelligence changing tourism?
Particularly profoundly, because tourism is information-intensive. AI can combine inspiration, choice, planning, booking and assistance during a trip. Antonio Preiti has argued for years that this leads to an increasingly immediate and conversational tourism process. Julia in Rome provides a concrete application: a natural-language assistant helping tourists and residents access information about the city.
Sources: antoniopreiti.it — Società digitale
How do tourists use AI?
To find destinations, compare alternatives, build itineraries, translate, find restaurants, understand transport and adapt trips in real time. Personalisation is the decisive shift: instead of consulting a standard list, tourists can describe their preferences, available time and constraints. Preiti points out that these conversations themselves generate valuable information about visitors’ motivations, enabling new approaches to segmentation and demand forecasting.
Research behind this guide
- The Museum Experience in Florence. Artificial Intelligence and Visitor Sentiment — 2018. Artificial intelligence applied to semantic analysis of Florence museum visitors' opinions.
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