How to measure an association’s social impact

How is an association’s social impact measured?

Outputs and outcomes must be distinguished. Activity, volunteer and user counts describe what an association does; impact concerns what changes because of those activities. A robust assessment starts with objectives, identifies beneficiaries and indicators, measures the starting position and tracks change over time. Sociometrica-Cesvot studies already provide data on participation, needs, trust and cohesion that can underpin this methodology.

Sources: Sociometrica — Cittadini, volontariato e vita sociale in Toscana

How do you conduct a social impact assessment?

Start by defining a theory of change: which activities should produce which results, and for whom. Then select measurable indicators, a baseline and, where possible, a comparison group or scenario. Finally, distinguish observed changes from changes reasonably attributable to the intervention. Sociometrica combines survey research, economic analysis and behavioural assessment within this framework, drawing on its third-sector research experience.

Which indicators should be used to measure volunteering’s impact?

They depend on the activity but may include donated hours, beneficiaries’ numbers and characteristics, service continuity, participation, trust, reduced isolation, improved quality of life and the ability to mobilise other resources. Sociometrica is particularly interested in measuring effects on social cohesion. Surveys for Cesvot in 2025 and 2026 include trust, social needs, participation and perceptions of volunteering.

Sources: Cesvot — Una regione sotto pressione

How can an association demonstrate the value it creates?

Move from describing activities to documenting results. Saying “we delivered 500 interventions” is less informative than showing who benefited, which problem was addressed and what changed. A good assessment combines quantitative indicators, testimony, outcome measurement and the economic value of services. Sociometrica’s social research experience can provide a particularly useful tool for third-sector organisations here.